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Edinburgh International
Festival 2014 

Visual Identity
For three weeks in August, Scotland’s capital celebrates the arts and brings together people of all nations. The International Festival exists to bring the finest performers and ensembles from the worlds of dance, opera, music and theatre to Scotland’s capital city.

As the Festival's in-house designer, I was given the responsibility of designing the 2014 campaign identity. Previously initial campaign concepts had been outsourced and this was the first time it had been brought in house completely.
Every year the Festival Director worked with a specific theme. 2014 marked the centenary of the First World War and the brief was to reflect this event in the visual identity. The concept of the Scottish bluebell flower (the national flower of Scotland) intertwined with barbed wire (symbol of war and concentration camps) echoes the idea of conflict and the beauty of the performing arts.

I was also responsible for the whole implementation of the campaign through numerous applications such as printed brochures, posters, leaflets, programme covers, invitations, advertising, large format display graphics, merchandise and others.


I was responsible for designing this brochure, which which was an important marketing tool during the Festival 2014. The 76-page guide was web-printed on satin, lightweight coated stock in nearly half million copies distributed in Edinburgh and around the world.

Festival launch inviation sent to guests before revealing the visual theme.

Here are more examples of 2014 campaign brand applications.