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Edinburgh International Festival 2016



Visual Identity
For three weeks in August, Scotland’s capital becomes an unparalleled celebration of the performing arts and an annual meeting point for people of all nations. Every year, the International Festival present a programme featuring finest performers and ensembles from the worlds of dance, opera, music and theatre.

The Festival also hosts talks, workshops special events and year-round community engagement, creative learning and professional development programmes.
In 2015, the Festival commissioned a brand development project from Dutch agency Fabrique. The agency recommended an entirely new identity for the brand and delivered the concept.

Working closely with agency’s Creative Director I was the design liaison between the organisation and the agency. As such I was responsible for developing the concept and finalising the new visual identity for the Festival. I was then solely responsible for the full implementation of the branding throughout a wide variety of materials for every department including print, in particular the vital full Festival brochure, literature, advertising, digital channels and large format displays across the city for the 2016 Festival.







The following examples demonstrate the enormous success of the new rebrand and its stand out across the city of Edinburgh during Festival in August 2016.



   
           









A Visual Style Guide document has also been created to ensure consistency when applying the brand.


   




I was responsible for a full design of Festival programme, 120-page perfect bound brochure.






Example of branded merchandise.